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Chandler Burr, the curator of The Department of Olfactory Art at New
York's Museum of Arts and Design, the scent editor for GQ magazine and the former scent critic for The New York Times, is creating a
project on OpenSky
that’s never been done before. He’s bringing scent to life online. It’s called the Untitled Series.
On the 1st of every month Chandler will choose a perfume
that’s already on the market – some famous and some from niche
collections. From this scent, he will
remove all marketing -- no bottle, no package, no brand, no name and will put the
scent in a 50ml lab bottle – allowing you to
experience these scent works as scent and nothing else. He will give shoppers
only the guidance of his carefully chosen words to understand each and
determine if the fragrance is right for them.
His goal is to both enable and encourage shoppers to rethink perfume as
a work of art, free from all visual cues and marketing techniques. Scents include those
from the late 19th century to last week, in all styles and all
by the greatest scent artists in the world.
There
will be only 100 bottles available in the series, this month (the amount might slightly vary from month to month). The first
fragrance called S01E01 (Season
One Episode One) and will launch this Friday, June 1st on
OpenSky and the identity of
the scent as well as more about the artist who created it will be revealed to
shoppers on the last day of June. The
series will continue with a new launch on the first of every month and a
subsequent reveal on the last day of each month.
pic via marthastewart.com
pic via marthastewart.com
