The newest feminine fragrance by Yves Saint Laurent is officially corroborated as Parisienne and will be fronted by Kate Moss. There had been a photoshoot with Craig McDean by the Eiffel Tower a while ago and Kate seemed so in love with the couturier's smoking jacket she refused to let it go for days later. Right when she's ready to launch her own celebrity fragrance, Vintage, after the commercial success of her first eponymous scent Kate Moss, there rolls this new contract!
Parisienne will launch next autumn and will be encased in a bottle that is eerily reminiscent of the diamond-cut one of the original Paris. [click for a review]
Judging by the roses that accompanied the photo-shoot (and which perhaps not coincidentally perfectly match the shade of the bottle and juice) and by the optical resemblance of design to Paris fragrance, it's safe to assume that rose as a note or perhaps a central diva will be featured in the newest feminine fragrance by Yves Saint Laurent, composed by perfumers Sophia Grojsman (the nose behind the original Paris) and Sophie Labbé. Also the name, a variant denoting the citizen of Paris, the city, alludes to some relevance with the classic rose-violet perfume by the master couturier. The alleged vinyl top note comes with all the modern clin d'oeil to a younger generation who might have grown up with Paris being worn by their mothers, so it's natural they want to strut their own way in pleather slim-pants much like their idol, fashion-plate Kate Moss.
Parisienne will be available in 30ml/1oz, 50ml/1.7oz and 90ml/3oz of Eau de Parfum for prices between 51 and 90 euros and it will be accompanied by ancillary products, such as body lotion, shower gel and deodorant spray.
A perceptive reader of mine notified me at last Monday that the new fragrance is already featured slightly discounted on an online store in the Netherlands, from which comes the pic of the bottle, but the articles are not yet available for sale.
Official notes for Yves Saint Laurent Parisienne:
Top: “vinyl accord (evoking metal gloss and varnish)”, cranberry, blackberry
Heart: Damask rose, violet, peony
Base: patchouli, vetiver, musk, sandalwood.
The teaser ads, tagged "Qui est Parisienne?" (Who is Parisienne?) are playful, to the accompaniment of bass riffs.
Qui est Parisienne ?
Watch more on www.ysl-parisienne.com/fr and take the fun test to win a week being Parisienne! (take the test clicking here)
Related reading on Perfume Shrine: Yves Saint Laurent series.
Pics thanks to Modelinia.com and parfumerie.nl, video Dailymotion.